• Hosting Package – What servers are you going to host your site with?
• FTP Client – How you upload and manage website files and assets
• E-mail addresses and mail clients – when “yourbusinessname”@hotmail.com won’t cut it.
• Search Engine Optimization – How are you going to ensure that your site appears in search engine results?
• Security vulnerabilities – Preventative and reactive measures taken to reduce risk of attacks
• Backup management – For when the inevitable happens
• The design process – How is the site going to be designed? WUSIWUG editors / CMS / HTML & CSS…?
Pros & Cons of doing it yourself:
• Total Control
• Total Control – Yes, this is also a con. As any designer will tell you, clients tend to request things that are not necessarily as good ideas as they would think they are. Your logo is big enough. That text doesn’t need to flash. No, you don’t need a weather module.
• Upkeep – You’re never finished. Sites need updated, things need patched, standards change and you need to keep on top of these things.
• Things go wrong - but that’s fine if you know how to fix them.
• Time – Even relatively small sites can be a real time-suck, particularly if you are learning as you go.
• Not Optimised – DIY design will likely lack search engine optimization, not be as dynamically fluid across mobile and desktop devices, or potentiality be as secure.
• Lacks professional input – Once you’ve been around the block a few times you know what works and what doesn’t, and you’ve had a chance to make your mistakes. Going at it alone and you’re potentially missing out on some sage professional advice and direction.
• Like anything else with web design, for the most part you get what you pay for.
Words of warning
I can’t stress enough how you or your business perception is reflected on-line. If it’s important to you and you are in a position to do so, my advice would be to use the services of a professional.
Ultimately, can cut corners, you can do things on the cheap, you can totally design your website by yourself, but it might look it…